I Asked Claude to Audit My Own Website. It Found Eight Bugs — Then Fixed Eleven Things Without Me Touching a Line of Code.
By Dave Henderson | davidhenderson.ca My day job hasn’t changed. I still run client work
I’ve been through one digital transformation already — I watched print die and helped build what replaced it. Now we’re here again, and this time I’m not watching from the sidelines.
I’ve been through one digital transformation already — I watched print die and helped build what replaced it. Now we’re here again, and this time I’m not watching from the sidelines.
I’ve spent 25+ years at the sharp edge of digital marketing — including the years at AutoTrader Canada when we helped turn a print directory into a digital powerhouse that eventually sold for $750 million.
I’ve trained digital teams coast to coast for AutoTrader and Yellow Pages, and I’ve done SEO at the enterprise level for clients like StarTech.com, Honda, Ford, Skedaddle, Truly Nolen, and dozens of franchise systems across North America. Now I’m building AI-powered systems that actually work for real businesses.
"My agency is already dead. People just haven't started covering up our body and shoveling dirt over top of us."
"Had David in as the keynote speaker for our AI Strategy team kickoff, and he set the tone for everything that's followed. His talk was engaging, practical, and gave our staff a strong baseline in AI without getting lost in theory. More importantly, it was clear he genuinely understands where this space is headed and what organizations need to be thinking about now. I'd highly recommend David if you want your team actually ready for what's coming, not just talked at about it. He's absolutely worth having in the room to get your people thinking, talking, and moving forward on AI."
I’m not selling you a prompt library. I find the work in your business that a machine should be doing, build the system that does it, and train your people to run it after I leave.
A working session through how your team actually spends its week, ending in a written map: what’s automatable now, what needs data cleanup first, what should stay human, and the order to do it in. You get the document whether or not you hire me for the build.
One working session. Fixed scope — you get the map either way.
Reporting dashboards, content operations, data pipelines between systems that don’t talk to each other. Built on your stack, documented so your team can maintain it, with the failure modes written down instead of discovered later.
Project-based, scoped to what actually needs building.
Meta’s MCI tool recorded employee workflows to train AI agents. Two days after Reuters exposed it, Meta announced 8,000 layoffs. The documented story.
No hype, no fluff — just what I’m actually building and what Canadian businesses need to know.
By Dave Henderson | davidhenderson.ca My day job hasn’t changed. I still run client work
The company building artificial general intelligence just admitted its flagship chatbot developed a fantasy creature
A real-world review of setting up OpenClaw — from integration struggles to what actually works, with honest tips for getting your AI agent live fast.
My agency is already dead. And the thing that killed it isn’t AI in the
Meta’s MCI tool recorded employee workflows to train AI agents. Two days after Reuters exposed it, Meta announced 8,000 layoffs. The documented story.
I write about what I’m actually building — AI systems, the agency reckoning, and what comes next for Canadian businesses. No filler, no recycled hot takes.