I Asked Claude to Audit My Own Website. It Found Eight Bugs — Then Fixed Eleven Things Without Me Touching a Line of Code.
By Dave Henderson | davidhenderson.ca My day job hasn’t changed. I still run client work
I’ve been through one digital transformation already — I watched print die and helped build what replaced it. Now we’re here again, and this time I’m not watching from the sidelines.
I’ve been through one digital transformation already — I watched print die and helped build what replaced it. Now we’re here again, and this time I’m not watching from the sidelines.
I’ve spent 25+ years at the sharp edge of digital marketing — including the years at AutoTrader Canada when we helped turn a print directory into a digital powerhouse that eventually sold for $750 million.
I’ve trained digital teams coast to coast for AutoTrader and Yellow Pages, and I’ve done SEO at the enterprise level for clients like StarTech.com, Honda, Ford, Skedaddle, Truly Nolen, and dozens of franchise systems across North America. Now I’m building AI-powered systems that actually work for real businesses.
"My agency is already dead. People just haven't started covering up our body and shoveling dirt over top of us."
"David's SEO expertise is unmatched. His understanding of what it takes to rank and drive real traffic that converts is something every business needs."
Digital Marketing
StarTech, Honda, Ford
Auto Trader & Yellow Pages
Analytics & Adwords
Open Claw Partner
Skedaddle, Weedman & More
I’m not selling you a prompt library. I find the work in your business that a machine should be doing, build the system that does it, and train your people to run it after I leave.
A working session through how your team actually spends its week, ending in a written map: what’s automatable now, what needs data cleanup first, what should stay human, and the order to do it in. You get the document whether or not you hire me for the build.
[Duration] · [Fixed price] · Delivered in [timeframe]
Reporting dashboards, content operations, data pipelines between systems that don’t talk to each other. Built on your stack, documented so your team can maintain it, with the failure modes written down instead of discovered later.
Project-based. [Typical range.]
Meta’s MCI tool recorded employee workflows to train AI agents. Two days after Reuters exposed it, Meta announced 8,000 layoffs. The documented story.
No hype, no fluff — just what I’m actually building and what Canadian businesses need to know.
By Dave Henderson | davidhenderson.ca My day job hasn’t changed. I still run client work
The company building artificial general intelligence just admitted its flagship chatbot developed a fantasy creature
A real-world review of setting up OpenClaw — from integration struggles to what actually works, with honest tips for getting your AI agent live fast.
My agency is already dead. And the thing that killed it isn’t AI in the
Meta’s MCI tool recorded employee workflows to train AI agents. Two days after Reuters exposed it, Meta announced 8,000 layoffs. The documented story.
I write about what I’m actually building — AI systems, the agency reckoning, and what comes next for Canadian businesses. No filler, no recycled hot takes.