Mark your calendars: 4/21/2015: Google to Bring Mobile into Search Algorithm

To anyone who owns a website (and presumably isn’t living under a rock), April 21st is a day to mark in your calendars. The date is generating so much buzz in the SEO world because it’s the first officially announced date for a Google update.

The update aims to make it easier for users to find more mobile-friendly websites in the search results. Google has been hinting on the importance of mobile adaptive sites in the past by releasing the Mobile Friendly Test, which analyzes a URL and reports if a specific page has a mobile-friendly design; and the Mobile Usability Report in Webmaster Tools, details mobile usability errors specific to domains you own. Google has also been testing mobile-friendly labels since 2012, but has expanded the tests to include mobile icons, not mobile-friendly and text-based mobile friendly labels on November 2014.

Google has been pushing for website owners to convert older websites to responsive design so those website are more mobile friendly. There has been such a massive increase in mobile searches that Google is determined to ensure those searches result in a quality mobile experience.

The clock is ticking for those who are not yet on the bandwagon with the mobile wave.

We feel that Google has been building up to this for quiet sometime. It isn’t just about having a responsive site but having one that Google thinks passes its criteria.

What is difficult to speculate though is if this update will have an impact on desktop rankings in the near future. The announcement clearly states that the changes will significantly affect mobile search results in all languages worldwide. If you’re only thinking towards building a mobile-friendly site just now, it is best to go with a responsive version versus an m. one. Essentially, there is a one-to-one relationship between desktop and mobile pages in a responsive site as they are one and the same. If in the future Google decides on putting the same ranking signal in effect for desktop SERPs, you’re already one step closer to keeping up with the changes. Again, we couldn’t emphasize enough on following Google’s guidelines for mobile-friendliness when building your responsive site.

To those with existing mobile sites, we recommend starting your audit right away. Use the tools Google provided. You can also do the following:

  • Read up on Google’s guide to Mobile-friendly Websites (
  • Make sure your site resources such as images, CSS and JS are crawlable.
  • There’s more to Google Webmaster than just the mobile usability report; you can also use the Crawl Errors report under the “Smartphone” tab check if Google’s smartphone crawler found any issues. The fetch as Google Feature allows you to select the Mobile Smartphone option to see how Google’s smartphone crawler sees your pages.
  • If you have an Android app, get your app content indexed (Here’s how:

Don’t wait until the last minute to start cleaning your mobile house! If you need help getting ready for this major change, talk to us. We can help you get ready for the mobile revolution.

**Read Google’s announcement here:


About David Henderson

David Henderson is the CEO and Founder of Unwired Web Solutions, The Find Network & Defiant Media. David is also the Co-Founder of Having spent his entire career in sales and marketing with comapanies like Blackberry, Auto Trader, Yellow Pages Group, Mediative and others. David decided he wanted to bring his passion for internet marketing directly to the people running their businesses & working how to understand how the web can work for them. Our mandate is to provide services, platforms & development at a client level. Henderson has over 25 years in sales marketing leadership.

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