Content Marketing

As the global market gets larger by the day, traditional advertising and marketing take the backseat to give way to a fresh, innovative approach to fuel your business online – content marketing.
In today’s competitive business landscape, consumers have gotten tired of overt selling practices and outdated TV and radio advertisements. They have taken a liking to accept, digest, and respond to everything that clamours for their attention online.

Whatever consumers find online affects their behavior. And if you’re a business trying to make your online presence felt and your business goals met, it’s time you learn the ropes of content marketing.

What is Content Marketing?

Content Marketing used to be just another buzzword in the cyber world. But over the years, it has grown into a major marketing tool that businesses big or small, find indispensible.

So what exactly does content marketing mean? Definitions vary, but simply put, content marketing is the process of creating interesting, useful, and insightful content relevant and valuable to your target audience with the objective of drawing loyalty and driving them to make favourable consumer action.

Having great content is crucial to drive traffic to your site which can translate to revenue. There are several types of content and they can be auditory, visual, or written. Among the more popular types are:

  • Articles
  • Blog posts
  • Case studies
  • E-books
  • Infographics
  • Newsletters
  • Photos
  • Podcasts
  • Press releases
  • Product reviews
  • Recorded interviews
  • Social media posts
  • Videos
  • Webinars
  • Website copy
  • White papers

Content marketing ensures that your content doesn’t just exist; it resonates and causes a stir that prompts favourable customer action.

Once your content has been created and published, it needs to be promoted. While it’s true that great content encourages virality, promoting your content socially makes all the difference.

Why do businesses need Content Marketing?

As competition gets fiercer and keeping up with online trends get tougher, your site’s content has to draw the attention of the clients your company is after. And the best way to make this happen is to ensure that you have the right content. Engaging, compelling, and highly valuable content that make your customer want to stay, keep visiting your site, share the information you provide, and ultimately, make the purchase.

Businesses need content marketing to be able to effectively communicate with their customers and prospects without resorting to full on selling. It’s a means of feeding your customers valuable information about your products or services to create brand awareness. It allows your company to tell potential customers what you are about, what you provide, what you can do for them.

Content marketing is essential to businesses because it brings in customers and hooks them. In essence, the many benefits of content marketing can be summed up as:

  • 1. It gets people’s attention.
  • 2. It enables your company to personally connect to your target audience: your customers.
  • 3. It enhances your brand reputation.
  • 4. It makes your company a thought leader.
  • 5. It drives traffic to your site and generates leads.
  • 6. It influences customers’ purchase decisions.
  • 7. It improves brand loyalty.
  • 8. It closes the deal.

With Google’s ever-evolving ranking algorithm, keeping up with the dizzying pace has never been more challenging.

So whether you’re a start-up company eyeing to build your brand, or an established business wanting to launch a new product line, or improve your online presence, you will need a dependable and reputable content marketing arm with proven industry expertise to help you realize your content marketing initiatives to achieve your business goals.